Case studies.
What the Compound looks like in production: real systems, real numbers, real outcomes. Every figure below is from live attribution data, anonymized for client privacy.
A cash-pay urology subspecialty practice in West LA.
The challenge
A cash-pay urology subspecialty in West LA, focused on men's sexual health and fertility. The patients are sophisticated and private. They research a condition for weeks before they ever call, and they choose on reputation and outcomes, not on which office is in-network.
That makes the usual medical-marketing playbook useless. Insurance-volume tactics, Medicare panels, and review farming don't reach a patient quietly comparing subspecialists at midnight. The practice needed trust built before the first call, and a system that could capture and route demand by condition.
The system
We installed the Compound: an in-house video production pipeline for condition education, paid social on Meta with creative-level attribution, and a GoHighLevel automation layer (the marketing automation platform we build on, run on its HIPAA-compliant tier) with an AI bot answering first questions in DMs. Every lead is tagged by condition and routed to its own nurture sequence.
Underneath it all runs the attribution stack, Google Analytics 4, CallRail, and the Meta Pixel, so every form and call ties back to the source that produced it. The full methodology is here →
The results
Over nine months the content engine built the reach. By month nine, that reach was converting into roughly 100 qualified leads every 30 days across 11 distinct sources, about half by form and half by tracked phone call.
Figures from CallRail and form-submission exports (30-day window, 2026) and a Metricool report, for a cash-pay urology subspecialty practice in West LA, anonymized for client privacy. These are attention, traffic, and qualified-lead figures, not booked appointments, and not a claim about patient volume or revenue.
The insight
Organic outproduced paid by almost two to one. The work shipped in month one is still producing leads in month nine. That's the long play, proven.
ChatGPT and SearchGPT are already showing up as referral sources. Practices using the Compound are already cited by the search engines patients will use in three years.
Three confirmed LLM-sourced leads in the last 30-day window. Small today; the trajectory is the point.
Curious what the system would do for your practice?
Book a strategy callWe count what actually happened.
Numbers are only proof if they're honest. Ours come straight from the attribution data, reconciled across every channel, and held to a standard we'd defend on a sales call.
Roughly half of this practice's leads arrive by phone, not by form. We track both with CallRail and reconcile them into one view, so phone calls count as the leads they are.
Search, social, paid, direct, referral, and LLM referrals all land in a single attribution picture, not five disconnected dashboards nobody reconciles.
GA4, the Meta Pixel, and a tag architecture trace each lead back to the specific ad, post, or page that produced it. No guessing which channel worked.
Public numbers are defensible and anonymized. We protect client identity until a client approves being named, then swap in the name and add specifics.
Your practice could be the next case here.
We work with one cash-pay practice per subspecialty per metro market. Cash-pay urology in the LA DMA is committed. Plastic surgery, psychiatry, and podcaster slots are open in most markets, as are high-value plaintiff firms on the personal injury side. If your market is open, your practice could be the next case here.
Ready to build the system?
30-minute strategy call. No pitch. We map your current setup and tell you what we'd build.
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