Find out which of your Meta ads bring real clients.
Meta counts a lead every time someone fills out a form, including the duplicates, the spam, and the people you can't help. We read every one. You see which Facebook and Instagram ads bring cases you'd actually take, and every week the budget moves toward them.
One ad, 220 leads, 170 real cases.
What September 2026 looked like for a Los Angeles tenant-rights and injury firm.
- 01 · September 4
An ad that sounds like them.
A photo of mold and one line: “Told your landlord about the mold. Nothing happened.” It brought in its first request within the hour.
- 02 · Every tap
A few quick questions, not a homepage.
The ad opens a short case review: what happened, when, and how to reach them. A call button sits on every step for people who would rather talk.
- 03 · Meta's count
Meta counts 220 leads.
Meta counts every finished form, including people who sent it twice and people the firm can't help. That's the number most agencies report.
- 04 · Our count
We read every one.
Behind Meta's 220 were 209 different people. We read each request, and 170 described a case the firm takes.
- 05 · Within minutes
Intake gets the real ones first.
Each request reaches the firm's intake team with the case type, what the person wrote, and whether they want a call back. Next week's budget goes to the ads that bring cases like these.
Most agencies would report 220. The firm sees 170, and knows which ad brought them in.
What you get.
A number you can act on.
Meta counts form fills. We count people with a case you'd take, so you know what your ads actually bring in.
Junk never teaches Meta.
Duplicates, spam, and people outside your practice are kept out of what Meta learns from, so it finds more people like your real clients.
Ads that sound like your clients.
Shot at your business or on location and edited by our team, written the way people describe their problem. When a regular post takes off, it becomes the next ad.
When the numbers don't add up, we catch it.
Ad platforms miscount. They double-count, stop reporting, or credit themselves for people another channel brought in. Because every inquiry is catalogued in our own system, we can see when a platform's report doesn't match what actually happened, find out why, and fix it.
Everything catalogued
Every call, form, and message, from every platform, recorded in one place with where it came from.
Gaps caught every week
We check each platform's numbers against ours every week. When they don't match, we find out why.
Problems fixed
A broken tracking tag, an ad sending people to the wrong page, a platform that stopped reporting. Found, fixed, and the budget follows what's real.
What we run.
Meta runs alongside your content, your Google and ChatGPT ads, with the same team, the same tracking, and one monthly report.
Ads made by our team
Video and images shot at your business or on location, then colored and cut in house, written the way your clients describe their problem.
A case review, not a homepage
Each ad opens a few quick questions built for that case type or condition, with a call button on every step.
Every request read and graded
In scope or not, ready to book or not. Duplicates and spam come out before anyone counts them.
Only real inquiries reach Meta
Results go back to Meta from our system, not just the browser, and only for real inquiries, so Meta learns who your clients are.
Budgets moved every week
The ads bringing real cases get more. The rest get cut or rewritten.
Your account, your money
You pay Meta directly from an account in your name. We never mark up ad spend.
Questions people ask.
Do Facebook ads work for law firms?
They can, when the ad sends people to a short case review instead of a homepage, and someone reads every request. For one Los Angeles firm, that change took the cost of a Meta lead from about $97 in August 2026 to about $10 in September, and 170 of 209 requests described a case the firm takes.
Why don't Meta's numbers match yours?
Meta counts every form submission, including duplicates and people outside your practice area. In some health categories it stops reporting results altogether. We count people, read each request, and match them to calls, so our number is the one you can act on.
Can medical practices advertise on Facebook and Instagram?
Yes, with limits. Meta restricts what health advertisers can track and optimize for, so we keep the count in our own HIPAA-compliant system and judge each ad on graded inquiries, not on Meta's report.
Who owns the ad account?
You do. You pay Meta directly from an account in your name, and we never mark up ad spend. If we ever part ways, the account, the ads, and their history stay with you.
Start with the audit.
Find out how many people reach out, where they come from, and what happens to them next. It starts with a twenty-minute call.