Free guides catch people early. Email keeps you with them until they're ready.
Most people aren't ready to call the first time they find you. A free guide or a short assessment gets their name today. Email and text keep you in front of them until they are, so someone who downloaded a guide in March still hears from you in June.
One guide, two weeks, five emails.
What a sequence looks like after someone downloads a free guide. An illustration; every guide gets its own, written for that problem.
- Day 0Your practiceHere's your guideDelivered the moment they ask, with one clear next step.
- Day 2Your practiceThe question most people ask nextAnswers what someone in their spot usually wonders about.
- Day 5Your practiceWhat to do this weekPractical steps, in plain language, from you.
- Day 9Your practiceA few quick questionsAn easy way to see if you can help, with a call button.
- Day 14Your practiceStill deciding?A short, human note. No pressure, just an open door.
What you get.
Names you'd never have caught.
People who aren't ready to call still leave an email for something useful. That's the start of a relationship instead of a lost visit.
Messages that fit the problem.
Each guide and each assessment path has its own sequence, so a renter with mold and a crash victim never get the same email.
A list that keeps growing.
Every guide adds people who already know you. It's an asset you own, and it makes every month after cheaper.
Ways in.
Free guides
What your landlord has to fix. What to do in the first 72 hours after a crash. Your options, explained by a specialist.
Short assessments
A few questions that sort someone by case type or condition, and grade how ready they are.
Comment a keyword
Someone comments a word on your post and gets the guide by DM, automatically.
Broadcasts
A new guide or video goes out to your whole list, so it keeps paying off.
What we run.
Guides written and designed
Short, genuinely useful guides on the questions your clients ask most, in your voice and your brand.
Guide pages and assessments
The pages people sign up on, built to load fast on a phone and tracked from the first visit.
Email sequences
Four or five emails per guide over about two weeks, then broadcasts when there's something new worth sending.
Text messages
Where you want it and only with consent, registered with the carriers: a heads-up before a call, a note when we missed someone.
Smart handoff
Someone who finishes an assessment but doesn't book gets the sequence that matches their answers.
Tracking
Every download traced to its source. When someone from your list calls, you know which guide started it.
Questions people ask.
What is a lead magnet?
Something useful you give away in exchange for a name and an email: a guide, a checklist, or a short assessment. It catches people who are interested but not ready to call yet.
How many emails does someone get?
Usually four or five over about two weeks, written for the guide they downloaded. After that they hear from you when there's something worth sending, like a new guide or video.
Do you send text messages too?
Where it fits and only with consent: a quick text before a call, a note when we couldn't reach someone, or a reminder of what they asked about. Texting is registered with the carriers.
Is it HIPAA-compliant?
Yes. For medical practices, everything runs on a HIPAA-compliant system, and emails never include someone's condition in a way that puts their privacy at risk.
Who owns the list?
You do. Every contact, every email, and every sequence stays in your name.
Start with the audit.
Find out how many people reach out, where they come from, and what happens to them next. It starts with a twenty-minute call.