Find out which Google searches bring real clients.
Google counts a conversion every time someone calls or fills out a form, so one person can count twice and a wrong number counts the same as a new case. We read every call and count people, not clicks. You see which searches bring clients you'd actually take, and every week the budget moves toward them.
Burned by Google Ads before?
It was probably running on its own, judged by its own dashboard. People rarely find you just once. They see you on Instagram, then search your name a week later. Or they find you on Google, then check your Instagram before they call. Judged alone, Google gets the credit or the blame for a decision that happened across both.
We run search alongside your content and your other ads, with one tracking system across all of them, so each one is judged on what it really did.
Across our clients, we see it constantly: people hop between platforms before they reach out. They watch a reel, search your name, read your reviews, then call. Being on all of those platforms at once makes each one work better than it would alone.
One search, one call, one honest count.
An illustration of a single inquiry, not a real client.
- 01 · Monday, 9:02
They search.
Someone types “car accident lawyer near me.” Your ad is at the top, with a call button.
- 02 · Monday, 9:03
They call from the ad.
The call rings through a tracking number, so we know which search and which ad it came from.
- 03 · Monday, 9:10
Google counts two.
While on hold, they also filled out your form. Google counts a conversion for each. A wrong number would have counted too.
- 04 · Same day
We read the call.
Every call is recorded and read. This one is a new case: a rear-end collision three weeks ago, already seeing a doctor. It counts once.
- 05 · Every week
Money moves to the searches that bring cases.
Searches that bring new cases get more budget. Searches that only ring the phone get cut, and their keywords are blocked.
Google would report two conversions. You see one new case, and the search that brought it.
What you get.
Every person counted once.
Someone who calls and fills out a form is one inquiry, not two. Calls count once per click.
Searches judged by cases.
Each search is matched to the calls it brought, so you know which ones bring cases and which just ring the phone.
Your name, protected.
Someone searching your name is close to calling. A small campaign makes sure they reach you, not a competitor's ad.
When the numbers don't add up, we catch it.
Google's dashboard and what actually happened are rarely the same number. Because every call and form is catalogued in our own system, we see the difference, and the budget follows what's real.
Everything catalogued
Every call, form, and message, recorded in one place with the search and the ad behind it.
Gaps caught every week
We check Google's numbers against ours every week. When they don't match, we find out why.
Problems fixed
A call-tracking number that stopped working, a form that stopped reporting, an ad pointed at the wrong page. Found, fixed, and the budget follows what's real.
What we run.
Google runs alongside your content, your Meta and ChatGPT ads, with the same team, the same tracking, and one monthly report.
Search campaigns by case type
Each practice area or procedure gets its own campaign and its own page, so the ad matches what they searched.
Your name, protected
A small campaign on searches for your name and your practice, usually the cheapest clicks you'll buy.
Every call recorded and read
Tracking numbers on every ad. We read each call and sort it: new case, existing client, wrong number, or sales call.
Search terms cleaned weekly
Searches that bring wrong numbers or the wrong cases get blocked, so the budget stops paying for them.
Counted once, reported honestly
Calls count once per click, and a call and a form from the same person count as one inquiry.
Your Google profile, kept active
Posts go to your Google Business Profile every week along with your other platforms.
Questions people ask.
Should a law firm run Google Ads or Facebook ads?
Usually both, for different jobs. Google reaches people already searching for a lawyer. Facebook and Instagram reach people before they search, and often send them to Google later. We track both to the same calls, so you can see what each one really did.
Why does Google report more conversions than you do?
Google counts events. A call and a form from the same person are two conversions, and a wrong number counts the same as a new case. We count people and read every call.
Do you run ads on searches for my own name?
Usually, yes. Someone searching your name is close to calling, and without an ad a competitor can show up above you. These tend to be the cheapest clicks you'll buy.
Can medical practices run Google Ads?
Yes, with some limits by category. We keep the tracking HIPAA-compliant: Google learns that an inquiry happened, not what it was about.
Who owns the Google Ads account?
You do. You pay Google directly from an account in your name. We never mark up ad spend, and the account and its history stay with you.
Start with the audit.
Find out how many people reach out, where they come from, and what happens to them next. It starts with a twenty-minute call.