The complete marketing system for cash-pay urology practices.
Built for subspecialty-trained urologists who compete on outcomes rather than insurance. In-house video, paid ads, condition-specific follow-up, and full lead tracking on HIPAA-compliant infrastructure, installed and run end to end.
Men's health doesn't market like the rest of medicine.
Cash-pay men's sexual health and fertility is its own game. Patients pay out of pocket, choose on reputation and outcomes, and research privately, often late at night and on weekends. The conditions are sensitive: erectile dysfunction, Peyronie's disease, low testosterone, fertility. Nobody fills out a form they don't trust.
The usual medical-marketing playbook (insurance optimization, Medicare panels, review farming) does nothing here. What works is educational, evidence-based content that earns trust before the first call, paired with a system that captures and routes every lead by the condition behind it.
We work with subspecialty-trained urologists, not generalist practices. The positioning, the content, and the follow-up are all built for that level of care.
What we install for a urology practice.
One connected system, built around video and tuned for men's health. Each piece names the actual tools, so you can see exactly what's under the hood.
The core. Long-form explainers and short-form clips on what patients actually search: ED (including shockwave, PRP, and penile implants for non-responders), no-needle no-scalpel vasectomy, vasectomy reversal, male fertility, Peyronie's disease, and hormone optimization. Shot and edited in-house. Sensitive topics need a trusted face, not stock footage.
Condition-specific campaigns on Meta (Facebook and Instagram) and Google search, built to reach new patients. Paid opens the door fast and puts the right explainer in front of the right patient at the moment they're looking.
Comment-keyword capture on social and high-intent forms on procedure pages turn quiet interest into a tracked lead, without making a self-conscious patient pick up the phone first.
We build on GoHighLevel, run on its HIPAA-compliant tier: email and text sequences, AI bots that answer the first questions, and a CRM that remembers every patient so no lead goes cold.
Google Analytics 4 (website tracking), CallRail (phone-call tracking), and the Meta Pixel, wired into tagging that ties every form and call back to the ad, post, or page that produced it. Phone calls count as leads here, because about half of them are.
An ED patient thinks it over for months. A vasectomy patient has mostly already decided. Fertility runs on urgency. Most agencies treat every lead the same; we tag each one by condition and give it follow-up that matches how that patient actually decides.
One practice. One 30-day window. About 111 leads.
These are real numbers from one cash-pay urology subspecialty practice in West LA, anonymized for client privacy, in a single 30-day window at month nine of running the Compound. The strongest signal is the channel mix: organic outproduced paid by almost two to one.
Curious what that would look like for your practice?
Already cited by AI search.
When a patient researches a sensitive condition, they increasingly ask ChatGPT or SearchGPT before they ask Google. Both already show up in this practice's tracking data as real sources: three leads in the last 30 days. Small today, larger every quarter.
AI tools don't rank pages the way Google does. They cite sources, and they pull from clear, authoritative, evidence-based content and quote it directly. Most agencies don't structure content for citation, so their clients never get pulled.
The Compound is built for citation by default: video explainers transcribed and structured, pages with clear authority signals, and subspecialist-level depth instead of generalist filler. The practices building this now get cited by the engines patients will use in three years. The ones that wait, won't.
Compliant by default.
Healthcare marketing has a floor, and we build above it. Patients trust the practice with sensitive details, and the infrastructure has to earn that.
GoHighLevel runs on its HIPAA-compliant configuration, with a signed business associate agreement where required.
Patient inquiries are captured and stored securely, not dropped into inboxes or spreadsheets that were never built for health data.
Protected health information stays out of unsecured channels. The tracking we run measures sources and conversions, not diagnoses.
One practice per market.
One cash-pay urology subspecialty practice per metro market, period. If your market is open, the system is available. If it's taken, we'll tell you on the first call.
Ready to build the system?
30-minute strategy call. No pitch. We map your current setup and show you exactly what the Compound would install for your practice, and what it would produce.