Marketing for plaintiff firms, built around the intake call.
For injury and tenant-rights firms. Video with your attorneys, ads on Meta, Google, and ChatGPT, and a short online case review, so your intake team knows the case type before they pick up. You see what brought in every call.
Cases are decided in the first five minutes.
The person who reaches out has already watched your attorney explain what to do after a crash, or what a landlord can't legally do. By the time they call, they've mostly chosen. What decides the case is whether the call is answered, whether intake already knows what they're calling about, and whether anyone follows up when it isn't.
Most firms have been burned. A website they didn't own. Leads sold to five firms at once. A twelve-month contract and an account manager who changed every quarter. We built this to be the opposite of that, and the ownership terms are in writing.
Every ad, post, and page is written to California's SB 37 attorney advertising rules: the required disclosures on every ad, dramatizations labeled, no "fast cash" language, no outcome promises, and no pay-to-play awards. Every case-result card is one your firm approved.
What we run for a firm.
Five pieces that work together, built around your attorneys on camera and how a case actually comes in.
Attorney video
Quarterly shoots with your attorneys, in their own words. Twenty to thirty postable cuts per shoot, colored, captioned, and released on a weekly cadence. The face the client trusts is the one who takes the case.
Carousels and results cards
Case results, verdicts, and awards in a design system built for your firm, plus educational carousels on what to do after a crash or what a landlord can't do. The posts your attorneys are proudest of.
Ads
Meta, Google, and ChatGPT, with the creative made here. Each ad sends people to a page built for that case type, and your intake team sees which ad brought each caller in.
The online case review
A few quick questions that sort each person by case type and timing before anyone picks up the phone, with a call button on every step for people who would rather talk. Your intake team gets the case type, the timing, and where they came from in one alert.
Knowing what brought each case in
Calls, forms, and DMs land in one place, each with a note on what brought that person in, even when they saw your ad in ChatGPT and found you on Google days later. Spam and sales pitches are filtered out before they reach your team or your ad accounts, so the ad platforms learn from real inquiries only.
Your intake team keeps doing what they do.
We work with your intake team, not around it. Every inquiry arrives vetted, with its source, and once a month we show you what happened to each one. Your attorneys' part is a shoot day a quarter and ten minutes a week approving posts, from a phone.
A Los Angeles injury and tenant-rights firm.
Anonymized at the firm's request. Engagement began June 2026. The numbers below are from the firm's own call tracking, form intake, and CRM.
in ad spend per case-review request that describes a case the firm takes: $2,224 in September across 170 requests.
Meta's 10-point score for how well it can match inquiries to real people: 3.4 in July, 9.1 now. Once the junk stopped reaching Meta, it got better at finding people like the firm's real clients.
posts approved by the firm's founding attorney last week, zero flags, from his phone. His only edits in nine weeks have been one cover photo and two legal wording fixes.
What we don't do.
No shared leads.
Every inquiry comes from your content and your ads, and goes only to you.
No pay-per-lead.
A monthly retainer, ad spend paid by you directly to the platforms, no markup, and no account we hold hostage.
No referral network.
We don't broker cases between firms or providers. Your firm's referral relationships are yours and stay private.
No competing firms.
One firm per practice area per metro, for the whole engagement and six months after.
You own everything.
The ad accounts, the content, the contacts, the phone numbers, the email list. If we ever part ways, you keep it running through us at cost, move it to your own license with the history intact, or export it. Nothing goes dark when an agency leaves. That is in the agreement, not just on this page.
Start with the audit.
Find out how many people reach out, where they come from, what happens on the call, and what happens after. It starts with a twenty-minute call.