Marketing for plaintiff firms, built around the intake call.
Injury and tenant-rights firms. In-house video with your attorneys, Meta and Google, a case-review funnel that sorts inquiries by case type before your team picks up, and every inquiry tagged to the ad or post that produced it.
Cases are decided in the first five minutes.
The person who reaches out has already watched your attorney explain what to do after a crash, or what a landlord can't legally do. By the time they call, they've mostly chosen. What decides the case is whether the call is answered, whether intake already knows what they're calling about, and whether anyone follows up when it isn't.
Most firms have been burned. A website they didn't own. Leads sold to five firms at once. A twelve-month contract and an account manager who changed every quarter. We built this to be the opposite of that, and the ownership terms are in writing.
We write to the advertising rules. No outcome promises, no comparative claims, and every case-result card is one your firm approved.
What we run for a firm.
One connected system, built around your attorneys on camera and tuned to how a case actually comes in.
Quarterly shoots with your attorneys, in their own words. Twenty to thirty postable cuts per shoot, colored, captioned, and released on a weekly cadence. The face the client trusts is the one who takes the case.
Case results, verdicts, and awards in a design system built for your firm, plus educational carousels on what to do after a crash or what a landlord can't do. The posts your attorneys are proudest of.
Meta with creative made here, Google when the practice area calls for it. Every ad points at a page built for that case type, and the ad's name travels with the inquiry all the way to your intake team.
A short review that sorts by case type and timing before anyone picks up the phone, with a call line on every step for the people who would rather talk. Your intake gets the case type, the timing, and the source in one alert.
Call tracking, form intake, DM triage, and paid attribution feeding one CRM. Every inquiry lands with your intake team tagged with what produced it. Spam and pitches are filtered before they reach your team or your ad accounts, so the platforms learn from real inquiries only.
We plug into your intake, not around it. Every inquiry arrives tagged and followed up, and once a month we show you what happened to each one. Your attorneys' part is a shoot day a quarter and a ten-minute approval pass each week, from a phone.
A Los Angeles injury and tenant-rights firm.
Anonymized at the firm's request. Engagement began June 2026. The numbers below are from the firm's own call tracking, form intake, and CRM.
qualified inquiries from the case-review funnel in the first ten days of September, at under ten dollars each. Seventy-eight qualified inquiries in total.
ad-platform match quality, July to August, while reported leads fell. That is what it looks like when the junk stops reaching the platform.
posts approved by the firm's founding attorney last week, zero flags, from his phone. His only edits in nine weeks have been one cover photo and two legal wording fixes.
What we don't do.
Every inquiry comes from your content and your ads, and goes only to you.
A monthly retainer, ad spend paid by you directly to the platforms, no markup, and no account we hold hostage.
We don't broker cases between firms or providers. Your firm's referral relationships are yours and stay private.
One firm per practice area per metro, for the whole engagement and six months after.
You own everything.
The ad accounts, the content, the contacts, the phone numbers, the email list. If we ever part ways, you keep it running through us at cost, move it to your own license with the history intact, or export it. Nothing goes dark when an agency leaves. That is in the agreement, not just on this page.
Start with the audit.
Twenty minutes with your intake numbers: how many people reach out, where they come from, what happens on the call, and what happens after.